Kultured Rider

Carry the Brand That Shows Up in the Arena — and Sells Off the Rack

Kultured Rider is a wholesale-first western show apparel brand built for boutiques, tack shops, rodeo vendors, and online retailers who want elevated, discipline-specific looks their customers can't find everywhere else.

Wholesale Application

Model with horse posing in white lace shirt from the Faith collection by Kultured Rider in a green field.

BEST SELLERS

Apply for an account

Why Partner With Us?

Designed for the Show Pen and beyond.

Designed to Sell.

We've built Kultured Rider from the ground up for the rodeo to the horse show market — riders who compete in barrel racing, reining, showmanship, and everything in between.

Your customers walk in knowing what they want, and your shelves carry exactly that.

DICIPLINE-SPECIFIC

We design by event, not just by trend. Your customers recognize the difference.

LIMITED DISTRIBUTION

A curated network of partners — you're not competing with the shop down the street.

PRIVATE LABELING

Put your store's name on the label. Available for qualifying accounts.

CUSTOM CAPABLE

Support rodeo queens, youth competitors, and top clients with custom pieces.

The Wholesale Program

Model on horse posing in copper riding shirt from Urban Cowgirl collection by Kultured Rider

Wholesale Discount

Order Minimum

MOQ/Size Run requirements

Lead Time

Seasonal Drops

Payment Terms

Getting Started

Simple, Straightforward, Selective

1

APPLY

Fill out our short wholesale application. We review every account to make sure we're a good fit for each other.

2

GET APPROVED

You'll hear from us within 2-5 business days. Approved accounts get the line sheet, pricing, and ordering instructions.

3

PLACE YOUR ORDER

Browse the wholesale catalog and place your opening order. We'll confirm lead time and keep you posted through production.

4

SELL

Your order arrives ready to merchandise. We'll support you with photography, descriptions, and care/size guidance.

Ready to Stock the Brand Riders Actually Ask For?

We keep our wholesale network selective — not because we're exclusive, but because we want every partner to sell through. If Kultured Rider is a fit for your store, we'd love to work with you.

Questions? Email design@kulturedrider.com

Apply for Wholesale Account

Model displaying red and black velvet riding shirt accompanied by horse.

Frequently Asked Questions

Do you offer exclusivity?

We offer territory exclusivity for qualifying accounts in select markets. Ask about availability when you apply.

Can I order custom pieces for my customers?

Yes. We offer custom orders for individual clients as well as custom runs for wholesale accounts. Contact us to discuss minimums and timelines.

Do you have a private label option?

We do. Private labeling is available for qualifying accounts. MOQ will be applicable. Reach out and we'll walk you through the process.

What's your wholesale return/exchange policy?

Items must be returned within 7 days of the delivery date.
Item must be unused, unwashed, and in the same condition that you received it. The item must also be in the original packaging with all tags attached.

Opening a store account?